CBD Queen: Former Fashion Director Kelley Ireland Brings a New Way to De-Stress and Manage Anxiety
HATH wants to help you chill out. Co-founder and CMO Kelley Ireland-Kelly spent over two decades in the fashion industry, which (as some of you know) can do a number on one’s mental health. “I worked in fashion for over 20 years, and it was such a wildly stressful yet amazingly gratifying ride,” she told SVN.
Ireland-Kelly learned a lot, and many doors were opened for her, but she described a lot of it as “chaotic and disruptive.” This feeling was brought front and center when she faced another life change: motherhood. “Motherhood was a big shock to my system,” she said. “Not only did I feel like I had lost my identity, but I also felt physically upside down. I had postpartum depression with both of my girls, but once the fog had lifted, I still felt so fragile.”
As she searched for remedies and ways to feel better, she was shocked at how frequently serious prescription drugs were part of the conversation. “Friends of mine kept telling me to try Xanax or other hardcore remedies to help me deal with all the chaos going on in my life,” she said. “That was a major red flag for me. The thought of taking prescription drugs to help me cope just seemed unnatural. So, instead of taking a visit to the doctor’s office, I started researching healthier alternatives that could be less destructive to my overall health. That’s when I discovered CBD.”
That was a turning point in both her personal wellness and her career trajectory. Today, Ireland-Kelly is forging a new path for herself and her business, while bringing a new CBD-centric suite of products to market, aimed at helping manage the “everyday pain, stress and anxiety associated with being human,” she said. Read: we all need to take a nice deep breath, and she wants to help us do just that. Enter: HATH.
In essence, her brand HATH wants to streamline your mental wellness routine with specifically curated supplements to use at different times throughout the day. “We created easy-to-understand, daily CBD solutions to help you feel better and stay healthy,” Ireland-Kelly told SVN.
After trying her first tincture, Ireland-Kelly immediately felt the effects, but decided she wanted to dig more into the science of how it all worked (smart girl). “When approaching HATH, my co-founder Jason and I wanted to have different people try our products,” she explained. “We consulted with physicians, chiropractors, and anesthesiologists to really explore the capacity of CBD to help with pain relief. With a combination of Jason’s background in the cannabis industry paired with our medical advisors, we put together a team of leaders that help educate us, and also our consumers at the same time.”
And that’s one of the key differentiators for this brand. HATH wants to do more than create products for everyday mental wellness and pain relief — one of their biggest goals as a brand and business is transparency and education for consumers. According to Ireland-Kelly, HATH wants to “properly educate the public on the benefits of hemp and CBD with third-party studies and clear product labels.” And while that might sound like a brand just doing its due-diligence, in an industry like this where labeling is a mess and consumers are seriously uneducated (and oft misinformed), this is a big. freakin’. deal.
“Each product has an accessible, prominently displayed QR code that will lead you to data and test results from third-party labs,” she said. “This ensures every consumer is educated when it comes to CBD consumption for everyday use.” And not just HATH CBD — all CBD. “We want our customers to know exactly what they’re putting into their bodies, and feel good about it,” she said.
Another point that sets HATH apart from the sea of brands popping up left and right: their medical advisory board. The team comprises five doctors, ranging from surgeons to anesthesiologists and a Doctor of Chiropractic who specializes in athletic health and performance. In other words, there’s some serious medical brainpower behind this brand’s every move.
A key reason behind for assembling a team of medical masterminds? To support the growing demand for more natural pain-relief methods. “As part of the medical board's involvement in HATH, they will be working to design science-based approaches to elucidate various questions regarding the effectiveness of CBD, its safety, and ways to integrate it into current medical practice,” a HATH representative told SVN. “This effort is of particular importance as the medical community and the public are searching for ways to reduce opioid use and decrease dependency on traditional prescription medication.” This is looking particularly promising as early studies have indicated CBD may help alleviate the need for opioids.
"Given strong preclinical data suggesting multiple useful properties of CBD in respect to inflammation and pain, this agent holds tremendous promise and potential,” said Dr. Stavros Memtsoudis, MD, anesthesiologist and advisor for HATH. “In the midst of an opioid epidemic and with limited alternatives, the medical and scientific communities are motivated to study CBD's effectiveness and safety and incorporate it responsibly into multimodal pain management strategies.” This is where HATH wants to play a part, beyond just providing CBD products to consumers. “Our goal is to encourage and help with the study of CBD in a perioperative, as well as recuperative setting using a 360-approach taking into account the needs and concerns of all stakeholders while using a pharmacologically sound delivery approach," said Dr. Memtsoudis.
And of course, we’d be remiss to not mention their beautiful product line. The line was crafted to create a 360 mental and physical wellness routine. Their Better Days Capsules are positioned as your wake-up, de-inflame vitamins, using a mix of 25mg of CBD, 500mg of turmeric, and 10mg of black pepper extract (which, as you may know, activates the curcumin in turmeric to allow for serious anti-inflammatory powers). Then you’ll wind down with the Better Nights Capsules, which combine CBD and melatonin to lull into a stress-free slumber. In between, you can opt for a 35mg Hemp-CBD Transdermal Patch for targeted pain relief. Sounds dreamy, yes?
Ireland-Kelly says, “Between my home life and work life, I wanted to use my newfound knowledge in the CBD industry to help other women and men who were facing similar difficulties.” And she’s doing just that.
Written By: Dominique Michelle Astorino